Content Marketing Secrets to Boost Organic Traffic

In recent years, we have witnessed that paid campaigns are becoming expensive. Over the odds, SEO could combat the exorbitant prices of PPC campaigns. Everyone wants to dig out a bargainous course of action for generating traffic to their web pages. Proven strategies and tactics are what every digital marketer is hunting these days to boost their web traffic. If you aren’t getting your page ranked in the search engine result pages (SERP), you have a very slim chances of drawing leads that can convert into sales.

Fortunately, we have come up with industry-proven tricks to rank your web pages in the SERP. Moreover, SEO has the highest return on investment (ROI) than any of the paid campaigns. There is an extensive range of myths associated with content writing. However, if you are looking forward to forming a content marketing strategy that can help you acquire organic traffic, then continue reading this post, as we will let you know how to draw a roadmap.

First thing, content writing is all about producing original and unique content; there’s no room for duplicate content; otherwise, you will likely be left out with nothing in your hands. Therefore, using a plagiarism checker to ensure that your content is bona fide and doesn’t contain any duplication instances is needed. 

Paraphrasing of Content

A myth surrounding content writers is that paraphrasing any content would not help you acquire a good ranking in the search engine result pages. But in reality paraphrasing can boost SEO endeavors by creating duplication free and engaging content. Instantly paraphrase any text with the help of free paraphrasing tool to avoid duplication. After paraphrasing ensure your content pass a plagiarism test to rank in Google and other search engine result pages.

Content Marketing

Content marketing isn’t just about publishing blog posts but moving ahead, from social media to guest posts. Everything that can promote your product and services through textual or visual content falls under content marketing. You can create social media campaigns to reach out to the right prospects. Visual content also plays a vital role; in this regard, you can go for video marketing on YouTube and other video-sharing platforms. Additionally, guest posts on other websites also help reach out to a wider audience but make sure to submit duplication-free guest posts. Otherwise, it may be rejected by the webmaster.

Guest posts will also help you in getting backlinks, which will build your site’s authority. Inbound links are essential for any SEO campaign. Therefore, you would need a strong backlink generation strategy for this purpose. Moreover, when it comes to content writing, you need to generate well-researched textual content that may value the user. It must answer all the queries a user may ask regarding a particular topic or subject. You can visit Quora (Question-and-answer website) to get an insight into users’ queries.

Think from a Reader’s Perspective

You also need to think from the reader’s perspective and have to resonate with your content with the readers’ thoughts. Try to come up with content ideas that your targeted audience is searching for. You can have an in-depth look at their search patterns through analyzing keywords, and along with that, you can also analyze their discussions on social networking sites. It will help you to know what your audience is looking for and what their online behavior is. You also have to ensure that the content you publish must be free from duplication, and you should run it through a plagiarism checker.

Squeaky-Clean Content

Your content must be squeaky- clean and should not contain any errors and mistakes. To serve your purpose, you can use a grammar check tool, which will let you know about the possible grammatical and sentence formation errors in the content. Furthermore, after running your content from a grammar checker, make sure to eradicate all duplicated phrases and paragraphs.

Bottom Line

There’s no doubt that textual content is still contributing a lot in gaining organic traffic. There’s a myth that has been discussed above about paraphrasing the content. Paraphrased content can also be ranked on Google’s search engine result page. All you need is to pass the content from a reliable plagiarism checker.

There are plenty of duplicate content detectors in the digital market, and you can use any one of them. Some of them are paid, while others are free. It’s up to you to choose any plagiarism software as per your needs and affordability.